About Us


Having a baby isn't easy. No new mother can completely prepare themselves for the journey you are about to set on. But one thing is for sure, among all of the new challenges you will face, this will be one of the most rewarding experiences for you.

As unique as every mum and baby is, so too is every new mum's breastfeeding experience. Your breastfeeding needs and requirements may be similar to that of others, but your personal experience, thoughts, needs and feelings are your own.

At BooBoutique, we embrace the uniqueness of every new mum. We endeavour to bring you products that not only satisfy your needs and help better your nursing experience, but also give you that special touch of difference that we all naturally crave. Our products also make fantastic new mum gifts. Make your breastfeeding and new mum journey your own and shop at BooBoutique.

Why BooBoutique?  We ensure that you receive only quality products that have been designed for your benefit by other mums and/or professionals, so you can gain from experience. Comfort, style, innovation and safety are the main characters of our brand and product stocking decisions. If I wouldn't use it, I won't sell it! 

About me:

Hi, I'm Emily, a working mum of two beautiful children, aged 2 and 3 years old. Having babies fuelled my passion for all things baby! I LOVE babies, and find the female body an amazing creation with how we bring human life into the world. My children are complete opposites of each other, and I learnt very quickly that no one mummy experience is the same as the next. When I fell pregnant when my son was only 6 months old, I thought, "this will be fine, I've done it all before". Well it turns out that everything that works the first time, does not always work the next time and it was like learning to be a first time mum all over again.

With new baby challenges, comes more learning, and my passion soon developed into helping other new mums. From experience, I found that there were very few dedicated breastfeeding product online stores, and who has the time to shop door to door with little ones in toe? And so the idea was born! What better way to help new mums than to bring them awesome breastfeeding products online that they can benefit from. 

Enjoy browsing our online store. I hope you love our products as much as we do! If you would like to stay in touch with all our specials, new arrivals and information, please sign up to our newsletter at http://eepurl.com/bqiQfn (you may even find a free gift here)!

You can also visit us on facebook and instagram

All the best for your new journey!

We love to support new mums. If you have any questions we will be happy to assist where we can. You can also visit our blog and share your stories, questions or information.